About Us
Many parents today feel pressured to do it all—enrolling their kids in countless activities, buying the newest gadgets, chasing unrealistic standards. I was no different. I wanted the best for my child but soon realised I was chasing chaos instead of calm.
Messy backpacks, lost bottles, and mixed-up stationery were becoming daily headaches. I wanted my child to be responsible, but I didn’t want to nag. That’s when I thought—what if there was a simple, fun way to encourage ownership?
So I went down the rabbit hole of finding a solution that made sense—not just practical, but also meaningful. I started with something small: personalised waterproof labels. They were colourful, durable, and designed with love. My daughter loved sticking them on her things, and the magic happened—she started taking care of her stuff like never before.
Soon, her friends wanted them too. Parents came back telling me how these labels saved time, tears, and even tantrums. That joy gave birth to my passion project—Totlabel. It wasn’t just about labels anymore; it was about building responsibility, identity, and self-pride in children—one label at a time.
In just 6 months, Totlabel reached 10K+ happy customers and received 150+ glowing reviews. We even started making custom designs based on kids’ favourite themes, making them excited to organise their world.
Totlabel isn’t just a brand—it’s a movement to bring ease into parenting with thoughtful, beautiful tools that empower kids.